best practice values

jericho has developed a strong team of designers, marketers and technicians who collectively form an out of the ordinary online agency that specialises in providing Email Marketing Services to business clients and agencies.

Our strength in growing a successful specialist agency in New Zealand comes from providing added value beyond our competitor’s capabilities to ensure our clients email marketing simply works better for them!

Our email marketing software application (SmartMail) has been developed and supported by jericho since 2001 and is an effective, user-friendly DIY application backed by a team of email marketing experts.

Our service skills are drawn from collective knowledge gained first and foremost from active ongoing investment in the wider marketing community since we opened our doors in Dec 2000.

In this time we have been involved with

• Researching and developing of our own email marketing software technology
• Sponsorship of the NZ Marketing Associations Online Educational Events (Brainy Breakfasts)
• Decision making at Executive Committee level in the NZ Marketing Associations Emarketing Network
• Developing and Delivering the NZ Marketing Association’s Practical Email Marketing Course
• Decision making at the NZ Marketing Association’s anti-spam committee helping develop, contribute content and provide feedback towards the finalised whitepaper submitted to Government which formed the basis of the “Unsolicited Electronic Messages Act 2007 (UEM)
• Public speaking roles throughout the country on topics ranging from email marketing legislation and commercial application, to providing insight into some of NZ’s largest loyalty database success stories, utilising SmartMail’s’ email marketing application

Probably as important as our Educational and Channel leadership, is the relationship that the jericho team have with New Zealand’s local and international Internet Service Providers. With the development of the UEM (or anti-SPAM legislation) in NZ there has been a certain degree of preparation and self legislation carried out by local ISPs. This effectively means that local bulk email delivery is becoming increasingly complex and there is a greater reason to use a local specialised email marketing provider to ensure your email marketing communications are successfully delivered.

How are we different?

• Our focus is 100% email design and delivery management only.
• We don’t just sell a software application, we assist our clients with their marketing programme both strategically and tactically, as well as offering custom development to ensure smooth integration of the email technology into their business.
• We have a belief and commitment in ongoing research and development in email marketing here and abroad.
• The people we hire are experts at what they do and we’ve recruited them from down the road and the other side of the globe to get the best team possible, and we continue to invest in their knowledge.

Today’s marketers need to have access to the latest and most advanced technology and experts with the skill and resources to ensure that every aspect of their online marketing, from design and layout to content and tactical strategies will maximize their results.

When you want your e-marketing to stand out from the rest, look no further than the team at jericho.